Archive for the ‘Uncategorized’ Category

Media Source at Memphis in May BBQ Contest

May 27, 2012

Media Source at Memphis in May BBQ Contest

Joe Incardona of Media Source joined Richard Copley of Spoon Mountain Productions as the camera team for The Weather Channel’s live “Outdoor Chef” segments on May 19 from Tom Lee Park in downtown Memphis. Weather Channel meteorologist Paul Goodloe reported live from the Charbroil booth with Chef “Diva Q” as she demonstrated several of her award-winning barbecue recipes.


Media Source produced the “Spirit of Memphis” Campaign promotional video

April 1, 2010

Media Source produced the “Spirit of Memphis” campaign’s promotional video, narrated by Joe Incardona. Check it out!

Media Source HD Crew Filmed “The Michael Oher Exclusive” on “The Blind Side” Blu-ray

March 25, 2010

The Blu-ray and standard-def DVD versions of the popular film “The Blind Side” were released this week, and we were able to finally see the “Michael Oher Exclusive” that we filmed last summer here in Memphis. It’s part of the special features on the Blu-ray version of the film. The feature is described as a “rare interview with the pro footballer whose life the movie depicts.”

We filmed with a Los Angeles producer for two days, including a day of interviews at the Memphis home of Sean and Leigh Anne Tuohy, Michael Oher’s adoptive parents. We also shot some scenes on the University of Mississippi campus.

The Michael Oher interview includes our cover shots of North and South Memphis, as well as beauty shots of Vaught Hemingway Stadium in Oxford, MS, where the Ole Miss football team plays its home games.

These are the only shots associated with the film that are actual images of Memphis. The “Memphis” scenes in “The Blind Side” were actually shot in Atlanta.

We filmed the Michael Oher interview in the Tuohy’s home with our Panasonic HDX900 DVCPRO HD camera, and our HMI lighting. The Memphis and Oxford, MS b-roll was also shot with our HDX900.

We’re proud to have taken part in this project, and to have contributed images of Memphis and Oxford, MS that will now be seen worldwide.

Media Source HD Demo Reel: Footage from Coast to Coast!

February 14, 2010

In addition to being able to view our HD television production demo reel on our Web site,, you can now view it on our company Facebook page:

The video features material we captured from coast-to-coast, in full 1920×1080 HD resolution.  We shot all the footage with our top-of-the-line Panasonic HPX-3000 P2 HD camera and a wide-angle Fujinon HD lens.  The editing and graphics were done in Apple Final Cut Pro.  We captured some beautiful images from New York to LA, Florida to Lake Tahoe, and even Waikiki Beach in Hawaii!  Visit our Web site for more information about our HD video production capabilities, at

I’m using the free Web application HootSuite to connect my blog to my company Twitter account and my Linked In profile.

February 14, 2010

I’m using the free Web application HootSuite to connect my blog,, to my company Twitter account, and my Linked In profile. This should enable me to post information in one central place and have it appear on my blog, on Twitter, and my Linked In profile.

E-mail marketing services such as Emma and Constant Contact make it easy to use Web video in your e-mail marketing messages.

February 14, 2010

E-mail marketing services such as Emma and Constant Contact make it easy to embed Web video messages in your prospecting e-mails.

P2 HD Production is here in a big way at Media Source!

May 18, 2008

After what can only be described as a year-long quest, I have finally been able to propel my company, Media Source, into high-definition TV production at a very high level.

We are now using state-of-the-art HD cameras that record full HD 1920×1080 resolution (the vaunted 1080p) material on to solid-state memory cards.

The primary tool we’re using to do this is the top-of-the-line Panasonic AJ-HPX3000 camera.  Our secondary solid-state memory card camera is the outstanding Sony PMW-EX1 XDCAM EX camera, which is also capable of recording full 1920×1080 resolution high-def video (although it uses a different imaging system than the HPX3000 to do this).

In the coming months, I will be sharing our thoughts about and experiences with these fine cameras.

I have written a white paper on what we’ve learned thus far about these cameras, and about working with video as data, instead of tape.

The white paper is in PDF format:

Media Source White Paper: Panasonic HPX3000 P2 HD, Blu-Ray Authoring

I encourage anyone interested in P2 technology, and, specifically, in the HPX3000 camera, to read this document.  I would be happy to answer any questions about any of the information in the white paper.  My e-mail address is listed at the end of the white paper.

I am certainly, thus far, no expert on all this.  I have simply compiled a lot of tips about what we’ve learned, much through trial and error, to save other people in my industry time as they research HD production options.  Thanks for your interest in my blog!